There is a lot of talk in recent years about the rise of “slacktivism.” As social media has grown and become an awareness-raising machine, this idea of “slacktivism” has emerged. In short, it is being willing to post/share/comment/like—but be unengaged otherwise. Slacktivism is talking big game about your feelings about issues—but ultimately doing nothing. It is akin to a boat that is ashore. It has potential, but it needs to be brought back into the water to really make the difference that it was intended to.